PGA West

PGA West

Faced with navigating a newly managed club through the uncertainties of the pandemic, Century Golf used the insight provided by the Supreme Dynamic Tool to fill their tee sheets. Even with facing a Canadian travel restriction and reduced guests at The American Express...
Course 5: Daily Fee/High $

Course 5: Daily Fee/High $

Course is a high-end daily fee facility with 1150 Players Club members in Orange County, CA.  Challenges Third party discounts made rack rates irrelevant Annual membership product out of sync with public golf Lack of afternoon play and range usage Solutions Reset rack...
Course 4: Practice Center/Executive Course

Course 4: Practice Center/Executive Course

The facility is a Practice Center and has a 55-stall driving range with 9-hole, short par 27 course. It has 2500 Players Club members. Challenges Flat range revenues Declining green fees Minimal FB infrastructure Solutions Launched Foot golf and Disc golf Introduced...
Course 3: Daily Play/Mid Range $

Course 3: Daily Play/Mid Range $

The facility is a mid-range daily fee course with 2850 Player Club member. Challenges High volume range Low occupancy afternoon for golf Inventory Challenge in the shoulder seasons Solutions Aggressive rollout aimed at golf customers and morning range users Low,...
Course 2: Semi-Private Facility

Course 2: Semi-Private Facility

Trophy Club of Apache is a semi-private club outside Atlanta, GA, and has 1500 TPC members. Challenges Competitive semi-private market Membership program out of sync with public golf model Inventory Challenge in the shoulder seasons Solutions Replaced traditional...
Course 1: Municipal/City Facility

Course 1: Municipal/City Facility

The course is on Staten Island and part of the New York City Parks and Rec System. It has 1900 Players Club members. Challenges Extremely competitive, localized market due to bridges/tunnels Weak afternoon occupancy Solutions Launched Player Club to grow rounds via...