The facility is a mid-range daily fee course with 2850 Player Club member.

Challenges

  • High volume range

  • Low occupancy afternoon for golf
  • Inventory Challenge in the shoulder seasons

Solutions

  • Aggressive rollout aimed at golf customers and morning range users

  • Low, $29.99/month founding rate and Golf Access $15 – $20 off rack rate
  • Utilized short-game area for weekly clinics