The facility is a Practice Center and has a 55-stall driving range with 9-hole, short par 27 course. It has 2500 Players Club members.

Challenges

  • Flat range revenues

  • Declining green fees
  • Minimal FB infrastructure

Solutions

  • Launched Foot golf and Disc golf

  • Introduced The Players Club
  • $5 Golf Access (including non-tradional games)
  • Weekly group instruction
  • Paired with access to Casta del Sol golf course
  • Grew rounds there by 12k