Course is a high-end daily fee facility with 1150 Players Club members in Orange County, CA. 

Challenges

  • Third party discounts made rack rates irrelevant

  • Annual membership product out of sync with public golf

  • Lack of afternoon play and range usage

Solutions

  • Reset rack rates

  • Removed most annual programs and introduce Players Club

  • Unlimited range access
  • Golf access at $25 average discount to rack
  • Weekly clinics