Municipal/City Facility

Challenges

Extremely competitive, localized market due to bridges/tunnels

Weak afternoon occupancy

Solutions

Lauched subscription model to grow rounds via wallet share of existing customer base

Paired range access with high afternoon value to drive

Semi-Private Facility

Challenges

Competitive semi-private market

Membership program out of sync with public golf model

Inventory Challenges in the shoulders seasons

Solutions

Replaced traditional memberships with subscription model that targeted best value in less-utilized dayparts.

Added Range Access

Added weekly Instruction

Daily Play/Mid Range $

Challenges

High volume range

Low occupancy afternoons for golf

Surrounded by hign-end facilities

Solutions

Aggressive rollout aimed at golf customers and morning range users

Low, $29.99/month founding rate and Golf Access $15-$20 off Rack Rate

Utilized short-game area for weekly clinics

Practice Center/

Executive Course

Challenges

Flat range revenues

Declining green fees

Minimal FB infrastructure

Solutions

Launched Foot golf and Disc golf

Introduced subscription model

$5 Golf Access (including nontraditional games)

Weekly Group Instruction

Grew rounds their by 12k

Daily Fee/High $

Challenges

Third party discounts made rack rates irrelevant

Annual membership product out of sync with public golf

Lack of afternoon play and range usage

Solutions

Reset rack rates

Removed most annual programs and introduced subscription model

Unlimited Range Access

Golf Access at $25 avg discount to rack

Weekly Clinics

Daily Fee/High $

Challenges

Rack Rates made irrelevant by copeting programs and passes

Annual pass and loyalty programs t out of sync with public golf

Lack of afternoon play and range usage

Solutions

Reset rack rates

Removed most annual programs and introduced subscription model

Unlimited Range Access

Golf Access at $50 avg discount to rack

Weekly Clinics

Daily Fee/High $

Challenges

Rack Rates made irrelevant by copeting programs and passes

Annual pass and loyalty programs t out of sync with public golf

Lack of afternoon play and range usage

Solutions

Reset rack rates

Removed most annual programs and introduced subscription model

Unlimited Range Access

Golf Access at $50 avg discount to rack

Weekly Clinics

Municipal Course

Challenges

Restaurant and FB facility were outdated and tired

Range and afternoon tee time were underutilized

Limited flexibility in prcing

Solutions

Complete Renovation of Restaurant using ‘sports bar’ feel

Relied on supplier relationships and marketing to completely refresh menues

Introduced subscription model and refreshed range amenities to revitalize range traffic

What’s Right for You?

Are any or all of these options going to move the needle at your property?

How do you begin to analyze the lift to your top line or the ROI on such improvements?

It’s not easy to analyze. Let’s walk through the steps we take to determine the customized solution for your club.