Municipal/City Facility

Course is on Staten Island and part of the New York City Parks and Rec System. It has 1900 Players Club members.

Challenges

Extremely competitive, localized market due to bridges/tunnels

Weak afternoon occupancy

Solutions

Lauched Player Club to grow rounds via wallet share of existing customer base

Paired Range Access with high afternoon value to drive

Semi-Private Facility

Trophy Club of Apachee is a semi-private club outside Atlanta, GA, and has 1500 TPC members.

Challenges

Competitive semi-private market

Membership program out of sync with public golf model

Inventory Challenges in the shoulders seasons

Solutions

Replaced traditional memberships with Players Club membership that targeted best value in less-utilized dayparts.

Added Range Access

Added weekly Instruction

Daily Play/Mid Range $

Facility is a mid-range daily fee course with 2850 Player Club members.

Challenges

High volume range

Low occupancy afternoons for golf

Surrounded by hign-end facilities

Solutions

Aggressive rollout aimed at golf customers and morning range users

Low, $29.99/month founding rate and Golf Access $15-$20 off Rack Rate

Utilized short-game area for weekly clinics

Practice Center/

Executive Course

Facility is a Practice Center and has a 55-stall driving range with 9-hole, shot par 27 course. It has 2500 Player Club members.

Challenges

Flat range revenues

Declining green fees

Minimal FB infrastructure

Solutions

Launched Foot golf and Disc golf

Introduced The Players Club

$5 Golf Access (including nontraditional games)

Weekly Group Instruction

Paired with access to Casta del Sol golf course

Grew rounds their by 12k

Daily Fee/High $

Course is a high-end daily fee facility with 1150 Player Club members in Orange County, CA.

Challenges

Third party discounts made rack rates irrelevant

Annual membership product out of sync with public golf

Lack of afternoon play and range usage

Solutions

Reset rack rates

Removed most annual programs and introduced Players Club

Unlimited Range Access

Golf Access at $25 avg discount to rack

Weekly Clinics

Daily Fee/High $

Course is a high-end daily fee facility with 1150 Player Club members in Orange County, CA.

Challenges

Rack Rates made irrelevant by copeting programs and passes

Annual pass and loyalty programs t out of sync with public golf

Lack of afternoon play and range usage

Solutions

Reset rack rates

Removed most annual programs and introduced Players Club

Unlimited Range Access

Golf Access at $50 avg discount to rack

Weekly Clinics

Daily Fee/High $

Course is a high-end daily fee facility with 1150 Player Club members in Orange County, CA.

Challenges

Rack Rates made irrelevant by copeting programs and passes

Annual pass and loyalty programs t out of sync with public golf

Lack of afternoon play and range usage

Solutions

Reset rack rates

Removed most annual programs and introduced Players Club

Unlimited Range Access

Golf Access at $50 avg discount to rack

Weekly Clinics

Municipal Course

Municipal course in the LA County System with 750 Players Club members.

Challenges

Restaurant and FB facility were outdated and tired

Range and afternoon tee time were underutilized

Limited flexibility in prcing

Solutions

Complete Renovation of Restaurant using ‘sports bar’ feel

Relied on supplier relationships and marketing to completely refresh menues

Introduced Players Club and refreshed range amenities to revitalize range traffic

What’s Right for You?

Are any or all of these options going to move the needle at your property?

How do you begin to analyze the lift to your top line or the ROI on such improvements?

It’s not easy to analyze. Let’s walk through the steps we take to determine the customized solution for your club.